This page explains what Seenby collects, on this website and in the product, why, and what you can do about it.
Who is responsible for your data
For your own account, how you pay, and what you give us on this website, Kaleido Ltd is the controller of your personal data: we decide how it is used, and we answer to you for it. For what an organisation puts into Seenby about its people and its customers, that organisation is the controller, and we process the data on its behalf and on its instructions, under our data processing agreement.
On this website
When you join the waitlist or newsletter you give us your email address. We store it with the time you signed up, the page you signed up from, and, where a link carried one, a short campaign tag.
We also count page views, in aggregate and without cookies. When a page loads, your browser tells us which page it is, which site you arrived from and, where a link carried one, a short campaign tag. We add one to that page's count for the day and keep nothing else: no record of an individual visit is stored, and nothing identifies you. If your browser asks sites not to track you, through Do Not Track or Global Privacy Control, your visit is not counted at all.
There are no analytics cookies and no advertising trackers on this site.
This website's typefaces are served by Google Fonts: your browser fetches them from Google, which receives your IP address and the details of your browser, under Google's own privacy policy.
We send at most two emails to a waitlist address: one straight away to confirm it, and one when Seenby launches. Nothing else is sent to it, and it is never added to another list. Both come from Seenby's own address through Amazon Web Services. Every email carries an unsubscribe link, and unsubscribing takes effect immediately.
In Seenby
Your account. When you create an account we store your email address and your name. Each time you sign in we keep a sign-in record with your IP address and the browser you used, so we can keep your account secure; it is removed when you sign out or when it expires.
What Seenby stores to do its job.
- Your name, email address and a hashed password, plus a session cookie: to sign you in, send password resets and address the weekly digest
- The brand name and description you enter, up to 3 competitor names, and the 50 to 100 prompts frozen from them at setup: they define what is tracked; the same prompt set runs every week so the trend measures the market, not changing questions
- Every answer the AI providers return, tagged with its model version, plus the mentions extracted from it and the weekly Share of AI Voice score: the answers are the evidence behind the score; emails, phone numbers, handles and personal names are redacted before any answer is stored
- Your Stripe customer id and subscription status: to know whether tracking is paid for; card details go to Stripe and never reach our servers
- Structured operational logs of event names, record ids and timings: to run and debug the service; answer text is not written to logs
- First-party usage records: when you last used the app and which core actions your account completed, kept for 16 weeks in our own database: to see whether the product is used and whether people come back; only totals leave the product, and no third-party analytics service sees anything
If you pay. We keep a reference to your customer record at Stripe and the state of your plan. We never see or store your full card number.
Email. We keep a record of the emails Seenby sends you, and whether you have asked not to receive its updates.
How you use it. Seenby records which of its features you use and when you were last active, linked to your account, so we can see how it is used and improve it. Only totals ever leave it.
Emails about your account. Seenby may email you about getting started, your trial and your plan. Every one carries a way to stop them.
Support. If you write to our support address, we keep your message, our reply and your email address so we can answer you. A first draft of a reply may be written with an AI model (Anthropic's Claude) from what you wrote.
How we use it
We use what we hold to provide Seenby to you, to keep it and your account secure, to tell you about your account (such as a password reset or a receipt), and to fix what goes wrong. We do not sell it, and we do not use it for advertising.
Why the law allows it
| What we use it for | Lawful basis |
|---|---|
| Running your account and Seenby, and taking payment for it | Contract: we need it to provide Seenby to you |
| Keeping sign-in records | Legitimate interests: keeping your account and Seenby secure |
| Checking a form is filled in by a person (Cloudflare Turnstile) | Legitimate interests: keeping automated abuse out |
| Recording which features you use | Legitimate interests: understanding how Seenby is used, so we can improve it |
| Emails about getting started, your trial and your plan | Legitimate interests: helping you get what you signed up for; you can stop them at any time |
| Answering what you write to our support address | Legitimate interests: answering you and putting problems right |
| Counting page views on this website, in aggregate | Legitimate interests: knowing which pages are read, without identifying anyone |
| Showing this website in its own typefaces (Google Fonts) | Legitimate interests: presenting the website as it was designed |
| The waitlist and occasional updates by email | Consent: you can withdraw it at any time with the unsubscribe link in every email |
| Keeping records of payments | Legal obligation: UK tax law requires them |
| What a customer organisation puts into Seenby | The organisation's own basis, as the controller: we process it on its instructions |
Where we rely on legitimate interests, you can object, and we will stop unless we have a compelling reason to carry on. Where we rely on consent, you can withdraw it at any time; that does not affect what was done before.
Where it lives
Waitlist addresses and the page counts are stored on Amazon Web Services in London, United Kingdom. What Seenby holds is stored at Amazon Web Services. The app and its Postgres database run in a single AWS region.. We do not sell any of it, and we never share it with anyone for their own marketing.
The services that handle personal data for us are listed on our subprocessors page. At present they are Amazon Web Services, Stripe, Cloudflare, Anthropic, Google Fonts, OpenAI and Perplexity. Where one of them handles data outside the United Kingdom, the transfer is covered by the UK's adequacy regulations or by the safeguards the law requires, such as the International Data Transfer Agreement.
How long we keep it
- A waitlist address: until you ask us to delete it. When you unsubscribe, your address stays on our list marked as unsubscribed, with when you signed up, the page and any campaign tag, so that we never email you again by mistake; ask us and we will delete it entirely.
- Your account and what you put into Seenby: for as long as you have the account. When you delete it, what it holds is deleted. Copies in our backups are deleted as those backups expire.
- Seenby in particular: Answers and scores are kept for as long as the account exists, because the week-over-week trend is the product. A shared provider-answer cache holds scrubbed answer text with no account or brand attached and expires within a day. Records Stripe must keep for tax purposes stay with Stripe after deletion.
- A record of which features of Seenby you use and when: 16 weeks, and then it is deleted.
- Support conversations: 24 months after the last message in the conversation, and then they are deleted.
- A record the law requires us to keep, such as a record of a payment for tax: for as long as the law says, and no longer.
Your rights
You can ask to see what we hold about you, to have it corrected, to have it deleted, to have a copy you can take elsewhere, or for us to stop or limit using it. We will answer within a month.
You can delete your account, and download a copy of your data, yourself, from Settings in Seenby. For anything else, write to support@useseenby.com.
Deleting your account cancels any subscription first. Stripe keeps its own record of your payments, under its own terms and as the law requires of it: deleting your account in Seenby does not delete that record.
If you are unhappy with how we handle your data, please tell us first. You can also complain to the Information Commissioner's Office, the UK's data protection regulator.
Cookies
This website sets no cookies. Seenby sets only the cookies it needs to work; our cookie statement says which.
Changes to this policy
When this policy changes, the date below changes with it. If a change matters to you, we will tell you before it takes effect, by email if you have an account.
Who we are
Seenby is a product of Kaleido Ltd, a company registered in England and Wales, company number 17516332, whose registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.
You can reach us at support@useseenby.com.