Glossary

llms.txt is a proposed markdown file at a site's root that hands large language models a curated map of what to read.

A definition of LLM SEO, the practice of shaping how large language models describe and recommend a brand, with the related terms it gets confused with and the measurement problem underneath it.

Generative engine optimization is the practice of shaping how AI answer engines describe and recommend your brand.

Share of AI Voice is the share of a tracked set of AI search answers that name your brand, measured against named competitors.

Answer engine optimization is the practice of shaping your content and public footprint so systems that answer questions directly name and cite you.