Scrunch AI vs Seenby

Both names turn up in the same search, and for the same reason. Someone senior asked how ChatGPT describes the company, nobody had an answer, and the rank tracker the team already pays for does not measure it.

Scrunch AI sits in the AI visibility category: software for understanding how AI assistants represent a brand. That is the honest limit of what we will assert about it here, and the next block explains why.

Seenby is narrower on purpose. It is built for a brand manager or SEO lead at a mid-market company who needs one defensible number, every week, for one brand, benchmarked against up to three named competitors. A scheduled query engine puts a frozen prompt set to two providers, OpenAI and Perplexity, behind an adapter interface that degrades gracefully to the remaining provider if one is disabled. A response parser pulls brand and competitor mentions out of every answer, classifies sentiment as positive, neutral, negative or absent, and records ranking position within the response. Those extractions roll up into a single headline Share of AI Voice score per brand per week, stored with its methodology caveat attached to every computed record.

Seenby is not open yet. The product is in build and the waitlist is the way in.

Very little, and we would rather say that than fill a column with plausible sentences.

We have not fetched, quoted or dated Scrunch AI's live material for this page. Everything we hold internally about their coverage, their feature set and their price is recollection, not evidence. Recollection is exactly the kind of source we built Seenby to replace, so publishing it here would be self-refuting.

So the third column below carries no capability claims, no pricing and no judgement about their reliability, security or support. Read their own site, scrunchai.com, and take their current wording over ours. Two questions are worth asking any vendor in this category, including us: which models are queried and on what schedule, and what happens to the score when the model underneath it is updated.

This is a shape decision more than a feature decision.

Seenby fits when

You have one brand to defend and up to three competitors you can name without a workshop. You need something scannable each Monday that a non-specialist executive can read, with the reason a number moved next to the number. You care more about a defensible weekly trend on two providers than a thin reading across many.

Look elsewhere, including at Scrunch AI, when

Your requirements list includes things Seenby does not have today, and we would rather you find that out here than three weeks into a trial. Seenby tracks two providers, not four or more. It covers one brand per subscription, so a portfolio or a client roster means one subscription each, which we cover on the agencies page. Sign-in is email and password, with no SAML or OIDC. There is no completed independent security audit, no SOC 2 and no ISO 27001, no signed data processing agreement on request, no choice of hosting region, and no self-serve export of your stored answers and scores. If procurement will stop on any of those lines, a larger platform is the more sensible evaluation, and you should assess Scrunch AI and the rest of the category against that same list using their own current material rather than ours.

If you are still deciding what to measure

A fair test of any tool in this category is to write down the five prompts your buyer actually types, then ask each vendor to show you the raw answers behind the score, not just the score. Ask how often the prompt set changes. Ask what happens to the trend when a model is updated. Those three answers separate measurement from decoration faster than any feature grid.